ATAR Tiles: From Heritage to Innovation



ATAR Tiles was born out of a deep passion for Moroccan tiles and the rich heritage behind this craft. We wanted to share the beauty and charm of Moroccan tiles with the world, and this dream guided our journey. It wasn’t something that happened overnight—ATAR Tiles took two years of preparation before we were ready to launch. During this time, we immersed ourselves in every aspect of the process, working hand in hand with local artisans to understand the intricate techniques that make Moroccan tiles so special. We studied designs, experimented with materials, and refined our production methods, ensuring that each tile would carry the true essence of Moroccan craftsmanship.

We began our journey with classic models—those timeless patterns that have been a part of Moroccan culture for centuries. These designs, rich in history and tradition, were our starting point, allowing us to pay homage to the roots of this art. But as we grew, so did our vision. We wanted to offer something more, something that could blend tradition with a modern touch. That’s when we started working on creating our own unique models, inspired by the natural world around us.

Nature has always been a source of inspiration, with its organic shapes and soothing colors. Our new designs draw from these elements, capturing the flow of rivers, the curves of leaves, and the warmth of the earth. These new models represent our evolution as a brand—bringing together the timeless appeal of classic Moroccan tiles with fresh, nature-inspired designs that add a contemporary touch to any space.

Despite the challenges, including the disruptions of the COVID-19 pandemic, we remained dedicated to our vision. The pandemic slowed the world down, but it also gave us time to refine our work and connect even more deeply with the values that guided us from the start—quality, craftsmanship, and authenticity.

Today, ATAR Tiles stands as a bridge between the past and the future, offering handmade tiles that reflect both the rich heritage of Moroccan culture and the beauty of nature. Whether it’s a classic pattern or one of our new creations, each tile tells a story—one of passion, dedication, and the desire to bring a piece of Morocco into homes around the world.